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The Golf Consumer Profiles contain information regarding the size of golf’s target markets, golf-related consumer behaviors and emerging trends. They are based on a survey of 10,000 U.S. households plus a more detailed survey of 1,700 golfers. The profiles include data regarding rounds played, spending, skill level, media and internet usage, and golfer attitudes and perceptions.


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Get the Complete Set - All seven Profiles for the price of five.


Golf Consumer Profile - Core Golfers
 Core golfers represent about half of golfers and about 90% of rounds and spending. They are ages 18 and above, average 37 rounds per year and play a minimum of eight.
Golf Consumer Profile - Women Golfers
 Women golfers (ages 18 and above) represent about one-quarter of all golfers and are an important target for player development. There are 2.5 million “Core” women golfers who behave like men when it comes to golf.
Golf Consumer Profile - Junior Golfers
 Junior Golfer Profiles contain information about players ages 12-17. Included are trends in the number of juniors, demographic profiles, rounds played, household spending on golf, and more.
Golf Consumer Profile - Senior Golfers
 Senior golfers (ages 50 and above) are important to the industry because, while they represent about a third of all golfers, they are responsible for 56% of rounds played.
Golf Consumer Profile - Highly Skilled Golfers
 Highly skilled golfers (ages 18 and above, average score 80 or less on an 18-hole regulation course) are a small but dynamic segment – they play a lot, buy a lot of equipment and, as a result, are key promoters of equipment, travel destinations, golf-related publications, etc.
Golf Consumer Profile - Private Club Golfers
 Private golfers are an important segment because they play more than public golfers and, with their higher incomes, spend more on golf-related fees and equipment.
Golf Consumer Profile - High-Spending Golfing Households Golfers
 High-spending golfing households are those containing at least one golfer and spending $700 or more annually on golf-related fees and equipment. The report profiles high-spending households vs. others and delves into where they are located geographically.

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