Golfers and Rounds Played – Anywhere in the U.S.!
NGF has estimated the number of golfers, best customers and rounds played for all U.S. geographies including cities, counties, ZIP codes and even neighborhoods. We’ve done this using a statistical model that takes into account known golf participation, golf facility supply, rounds played, demographics and other factors.
There Are Three Ways to Access NGF’s Golf Demand Model Data
- Decision Support System Workbooks
- Custom Reports
- NGF GolFacts
Decision Support System Workbooks
These are Excel workbooks at either the DMA or MSA level.
- DMA means “designated market area” (Nielsen media market). There are 210 DMAs covering the entire U.S.
- MSA means “metropolitan statistical area.” There are 362 MSAs which are larger cities and exclude rural areas.
Each workbook contains five worksheets containing data for each DMA or MSA (over 100 variables in total):
- Demographics
- Golf Demand
- Golf Supply
- Golf Demand and Supply Ratios
- Golf Retail Supply
Demographics – Basic demographics of overall (not golfer) population, including number of people, age, income, etc. Also includes growth trends.
Golf Demand – Number of golfing households, number of individual golfers, number of best customer households (those spending $1,000 or more annually on golfing fees and/or equipment), participation rate, rounds demanded. Also includes rankings and indices for golfers and rounds enabling quick comparisons between markets.
Golf Supply – Complete analysis of golf supply from NGF’s golf facility database. Number of golf courses by type and price point, number of courses built in the last 10 years, number of courses under construction, and more.
Golf Demand and Supply Ratios – Ratios of Golf Demand and Golf Supply described above. For example, the number of golfing households per 18-hole equivalent. Ratios provide critical data regarding the interaction of supply and demand in every market.
Golf Retail Supply – The number of stand-alone golf specialty stores, square footage and retail/demand ratios.
To order a Decision Support System Workbook, call NGF at (888) 643-2500.
Custom Reports
If you don’t need all of the data contained in the Decision Support System for DMA or MSA (above), call us with your custom data needs. Examples:
- All demand data for northern California.
- Supply and demand data for 15 counties in Texas.
- Number of golfing households for all 210 DMAs.
To order a custom report, call NGF at (888) 643-2500.
NGF GolFacts
NGF GolFacts provides a full supply and demand analysis of a small geographic area such as 15-minute drive time around a golf course or retail store.
Click here for more information.
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