Loyalty Index

Loyalty Index: 18%
(Promoters minus detractors)
 
 
Promoters
(9-10)

Passives
(7-8)

Detractors
(0-6)
Loyalty
Index
Green Golf Club 37% 44% 19% 18%
National Benchmark 46% 38% 16% 30%
 















Satisfaction
Factor Average
Score
Condition of Golf Cars 4.3
Friendliness/Service of Staff 4.1
Scenery and Aesthetics of Course 4.1
Convenience of Course Location 4.0
Tee-time Availability 4.0
Overall experience 4.0
Overall Course Conditions 3.9
On-course Services (restrooms, drinking water) 3.9
Condition of Greens 3.7
Pace of Play 3.7
Amenities (clubhouse, pro shop, locker room) 3.7
Overall Value of Course 3.6
Food and Beverage Service 3.5
Affordability 3.3















Importance
Factor % Indicating
Importance
Overall Course Conditions 56%
Condition of Greens 48%
Affordability 43%
Overall Value of Course 32%
Pace of Play 25%
Friendliness/Service of Staff 21%
Convenience of Course Location 20%
Overall experience 15%
Tee-time Availability 13%
Scenery and Aesthetics of Course 12%
Food and Beverage Service 5%
Amenities (clubhouse, pro shop, locker room) 5%
Condition of Golf Cars 3%
On-course Services (restrooms, drinking water) 2%















Competition
  Percent
of Your Customers
Playing At
  Average
Wallet Share
 
Green Golf Club 100.0%   26.5%
Tall Timbers Golf Club 62.3%   17.8%
Wells Greens Golf Club 40.6%   12.4%
Rolling Hills Golf Club 28.7%   8.4%
Towne Lake Golf 12.9%   3.9%
Highpoint Golf Club 11.6%   2.0%
Slender Lakes Golf Club 11.6%   2.4%
City Club of Springfield 11.6%   1.7%
Waters-Edge Club 11.0%   1.3%
Spring Golf & Country Club 8.4%   3.7%
Lake View Country Club 6.5%   2.8%
Stonebridge Golf Club 5.8%   1.4%