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NGF RECOGNIZES OUTSTANDING FACILITIES WITH THE
7th ANNUAL CUSTOMER LOYALTY AWARDS
The National Golf Foundation (NGF) is presenting the
7th annual Customer Loyalty Awards to managers of public golf facilities that received high approval ratings
in 2008. Awards are also being presented to operators of "most
improved" facilities who conducted customer surveys in 2007 and 2008.
The Customer Loyalty Awards are based on surveys fielded through NGF's
Voice of Customer Operating Model. Facilities with the highest
customer loyalty scores, and most improved facilities, as well as
multi-course operators, are being recognized with these awards.
"We are delighted to pay tribute to our
best-performing clients with the Loyalty Awards," says Ben Fowler who
heads up NGF's voice of customer program. "We believe our Voice of
Customer Operating Model, which includes 'Referral Economics' and a
'Revenue Impact Model,' is helping our clients succeed in a difficult
economic environment."
Voice of Customer helps golf facility
operators increase rounds and revenue simply by listening to their
customers' opinions of them vs. the competition. Through Referral
Economics, operators can gauge the actual monetary value of their best
customers (promoters) as well as their detractors.
Award winners are presented below.
First category - Facilities with Highest Loyalty Scores
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Premium (>$70) (1)
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City
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State/Country
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FarmLinks Golf Club
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Sylacauga
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Alabama
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winner
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Limestone Springs Golf Club |
Oneonta |
Alabama
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runner-up
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The Wilderness at Fortune Bay
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Tower |
Minnesota |
runner-up
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Butterfield Trail Golf Course
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El Paso |
Texas |
runner-up
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Desert Willow Golf Resort
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Palm Desert |
California |
runner-up
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Standard ($40-$70)
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Sand Creek Station Golf Club |
Newton |
Kansas |
winner
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Three Crowns Golf Club |
Casper |
Wyoming |
runner-up
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Windmill Lakes Golf Club |
Ravenna |
Ohio |
runner-up
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Value (<$40)
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Mamala Bay Golf Course |
Hickam AFB |
Hawaii |
winner
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Eisenhower Golf Course |
USAF Academy |
Colorado |
runner-up
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Hubbard Memorial Golf Course |
Hill AFB |
Utah |
runner-up
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Fox Run Golf Course |
Barksdale AFB |
Louisiana |
runner-up
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Luke Golf Course |
Waddell |
Arizona |
runner-up
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Banyan Tree Golf Course |
Kadena AFB |
Okinawa, Japan |
runner-up
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Second category - Facilities with Most Improved Loyalty Scores (2007 to 2008)
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Premium (>$70) (1)
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City
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State/Country
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Falcon Ridge Golf Course |
Lenexa |
Kansas |
winner
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Limestone Springs Golf Club |
Oneonta |
Alabama |
runner-up
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The Links at Bodega Harbour |
Bodega Bay |
California |
runner-up
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Standard ($40-$70) |
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Crab Meadow Golf Course |
Northport |
New York |
winner
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Dairy Creek Golf Course |
San Luis Obispo |
California |
runner-up
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Chalk Mountain Golf Course |
Atascadero |
California |
runner-up
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Value (<$40)
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Eaglewood Golf Course |
Langley AFB |
Virginia |
winner
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Lackland Golf Course |
Lackland AFB |
Texas |
runner-up
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Mamala Bay Golf Course |
Hickam AFB |
Hawaii |
runner-up
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Third category -
Multi-course Operators
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Management companies: |
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Honours Golf |
Atlanta |
Georgia |
winner
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OB Sports Golf Management LLC |
Scottsdale |
Arizona |
winner
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Municipality: |
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County of San Luis Obispo |
San Luis Obispo |
California |
winner |
(1) Green fees are based on peak season weekend with cart.
About the NGF
The mission of the National Golf Foundation, founded in 1936, is to help golf businesses succeed by providing marketing, research and other consulting services. Based in Jupiter, Fla., the NGF serves many constituencies in the golf industry, including equipment manufacturers; builders and developers; facilities and practice ranges; course architects; retailers; turf maintenance suppliers; golf associations and the media. For more information, visit www.NGF.org.
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