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JoSEPH (jOE) f. Beditz, Ph.D.


Joe Beditz joined the NGF in 1984, and has served as the organization's President and Chief Executive since 1989. He is widely recognized as a leading expert on the business of golf, and under his leadership the NGF, founded in 1936, has become one of the foremost golf market research and consulting organizations in the world.

As President, he has served on the NGF's board of directors alongside some of the most influential golf business leaders of our time. He has conducted consumer and market studies on virtually every segment of the game and business of golf, and serves as a strategic consultant to the CEO's of many of the industry's leading companies.

As an author, he has published a myriad of studies and reports on the state of the game and business of golf, and as a speaker he is frequently asked to provide insights and information on consumer and economic trends affecting the future of golf.

He is a graduate of the University of North Dakota, and holds a Ph.D. from Florida State University. Dr. Beditz serves on several boards and committees, including the (Jack and Barbara) Nicklaus Children's Healthcare Charities and the NCA Foundation.

He is a member of McArthur Golf Club in Hobe Sound, FL, and the Royal and Ancient Golf Club of St Andrews, where he says he plays golf in spite of his ability, not because of it.


Greg Nathan

Senior Vice President

Greg works closely with most of the leading companies and organizations in the golf industry, supporting their respective businesses with NGF's market intelligence and proprietary resources. Working with CEO Joe Beditz, Greg is responsible for all of NGF's products and services including custom and syndicated research, industry and golfer databases, GolfSAT, demand modeling, sponsorships and consulting.

Greg joined the NGF in 2007 after seven years with GOLF Magazine in New York where he was Director of Client Marketing. For the Sports Illustrated Golf Group (which includes GOLF Magazine, and Sports Illustrated's Golf Plus edition), Greg created and executed integrated marketing programs, promotions, events and branded content that helped advertisers activate readers.

Previous to his career in the golf industry, Greg worked in the advertising business in NY for a decade, developing brand strategy and producing advertising communications for brands such as Chase, MasterCard , UPS, Bear Stearns, Transamerica, RCA Electronics, Nikon and MovieFone. Before moving to Florida to join the NGF, Greg spent most of his life in the Northeast, living in Westchester County, NY and earning a Bachelor of Science in Economics from Lehigh University.

You can find Greg on WordPress and the monthly NGF Dashboard eMagazine under his other name, golf's Mayor of Crazy Town.


Last Updated: 4/13/2010 12:40:44 AM / Generated at: 2/14/2016 2:58:23 AM