NGF Private Club Custom Data Report for CMAA members
"CMAA is pleased to partner with NGF to provide members with exclusive data - a demographic representation of the market surrounding members' clubs. This data will provide information vital to sourcing new club members and will serve as a valuable resource for both CMAA and NGF members for years to come."
-- Jeff Morgan, FASAE, CAE, CEO, Club Managers Association of America
Market Intel Compiled exclusively for private clubs
Designed for private clubs, NGF's Private Club Custom Data Report provides club owners and operators with a comprehensive demographic snapshot and golf supply/demand intel about the immediate trade area of the club (15-mile radius). The information is compiled from U.S. Census block-group data, NGF's proprietary golf data, and custom analysis by NGF experts.
With this report, club owners and operators will better understand their members, their market and their best opportunities to find new members.
"I am very impressed with the amount of relevant data NGF includes in this nicely packaged report. We already knew much about the market around Congressional, but the information provided valuable insights. I would recommend this private club report to any GM or owner who wanted reliable, independent data to inform their management and board decisions."
-- Jeffrey Kreafle, General Manager, Congressional Country Club
This custom report includes:
• Zip code analyses that show member penetration and quantities of high-income households in all zip codes within a 15-mile radius.
• Current member residences plotted on two maps - one map shows household income by block group, the other map shows golfer density.
• NGF proprietary golf data, including number of golfers, number of golf courses, golfing households, rounds played, and more.
• A complete list of golf facilities in the area that shows the facility type (private, municipal, daily fee), number of holes and greens fee category.
• Household demographic and financial information of the residents within the primary trade area. Data includes population, education level, median age, unemployment rate, household income, average spending, spending on sport fees and more.
How it works:
Using GolfMAP, NGF's golf market analysis platform, our research team maps a 15-mile radius around the club and identifies the U.S. Census block groups within this area. GolfMAP extracts data from the Census and NGF's proprietary golf data sources to populate the important data points that every club owner or manager needs to know. Using a member address list you provide, our team plots your members' residences in the GolfMAP system and cross-references these addresses with a list of local zip codes. Our experts analyze all the data, assemble the various pieces and deliver it all to you in an easy-to-understand format. The whole process takes about 10 business days.
Regular price: $795
* Special CMAA member price: $595
NGF member price: $495
For more information please contact Marc Blatchley at mblatchley@NGF.org
Last Updated: 7/19/2016 12:43:32 PM / Generated at: 1/24/2017 12:05:46 AM