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Adam Schupak

Adam has written about golf since 1997 for the likes of Golfweek, Golf World, Morning Read, LINKS and The New York Times. The New York native is also the author of Deane Beman: Golf’s Driving Force.

Adam Schupak's Recent Articles










Golf’s Online Economy






The Internet is changing sales tactics everywhere and as Amazon becomes a bigger force in retail, it is affecting nearly every vertical and category — golf included.







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The Good and Bad of Strong Latent Demand






Latent demand is a measure of “non-golfers” who say they’re interested in playing golf — a number that’s risen to 14.7 million. But how many have some previous experience versus none at all? And how can the industry bring back those who have played before and welcome more beginners?







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Golf Uses Less Water Than You Think






What percentage of water used for irrigation in the U.S. goes to golf courses? The answer might surprise.
Here’s what the golf industry has done to further reduce golf’s water usage, increase efficiency and incorporate innovative technologies.







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One Hole at a Time






One of the oft-repeated problems affecting participation is the time it takes to play. A number of companies have introduced systems that allow golfers to pay by the hole. It’s a way for golfers to potentially squeeze in some golf when they have a window. For facilities, it’s a chance to boost incremental revenue. So, are these “solutions” gaining traction?







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How Celebrities Sell Golf






Some of the biggest stars in sports, music and Hollywood gravitate to golf in their free time and after their professional careers. See how these high-profile participants are affecting public perception of this game of a lifetime and showing that “golf is cool.”







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