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National Golf Foundation

The National Golf Foundation is the most trusted and preeminent provider of market research, marketing databases, business insights and programs that support every segment of the industry.

National Golf Foundation's Recent Articles










U.S. Golf Facility Investments Total Nearly $1.8B Annually






Beyond the exciting (but limited) number of new golf courses we read about, the real industry investment is in upgrades, improvements, renovations and restorations at existing facilities. And it’s significant.







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Gauging Consumer Interest in Golf Balls






Online consumer searches for consumables such as golf balls show a strong correlation to not only purchases, but engagement and levels of play. Google searches…







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Golf Course Improvement & Investment






  The bulk of investment in golf comes not from new courses and construction, rather money being pumped into improving existing facilities. Over the past…







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Travel Plans for Core Golfers






More than 4 out of 5 Core golfers surveyed by NGF in late 2021 said they expect to take a golf-related trip in 2022. Given…







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Golfers Within 500 Miles of Top Destinations






It's probably not too surprising that the U.S. golf destination with the highest concentration of golfers (and population) within a 500-mile radius is almost smack…







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