Global Value Commerce
LEADERSHIP
Ed Byman, CEO
Dave Hunt – President and COO
Leigh Bader – Executive VP
Zack Veasey – Senior VP and Chief Strategy and Business Development Officer
Mark Larson – Senior VP and CFO
Alan Lloyd – Vice President and Chief Merchandising Officer
Mike Slock – Vice President, Technology and Innovation
Global Value Commerce Inc. was founded in 2001 with the objective of unlocking value in the pre-owned sporting goods equipment market, with its initial focus on the golf industry. GVC is a technology and e-commerce solutions provider, secondary market expert, and owner/operator of one of the world’s largest e-commerce platforms for pre-owned golf equipment and new golf gear.
GVC operates GlobalGolf.com, 3balls.com and FairwayStyles.com, which are all leading online destinations for golfers looking for new golf equipment, accessories and apparel as well as previously-played golf gear. Through innovative technologies and practices, GVC specializes in allowing its customers to “Try. Buy. Trade.”
GVC provides customized technology e-commerce solutions and insights to most of the leading OEMs, retailers, and associations in the industry.
The Global Value Commerce warehouse. (Photo courtesy: GVC)
GVC is built on its best-in-class inventory management as well as logistics, quality assurance, advance technology, and golf product expertise. The company’s solutions and services facilitate consumer access to greater levels of pre-owned products and support the efforts of the company’s partners to sell more products, operate more efficiently, and reach more customers.
GVC is well known for the first-of-its-kind, “U-try” try before you buy program at GlobalGolf.com which allows golfers to test new equipment for a two-week trial before deciding to purchase it. Eligible equipment includes Top 100 companies such as Callaway, Cleveland, Cobra, PING, TaylorMade, Titleist, along with others. This program includes all types of clubs and products selected for trial are shipped directly to the consumer.
GVC also publishes the PGA Value Guide which is developed in partnership with the PGA of America. The PGA Value Guide catalogs a vast array of product information and has served as the National Standard for Golf Club Values since 2004. It is available to millions of golfers, retailers, and PGA professionals to determine the air-market value for pre-owned club and to facilitate the trade-in of used equipment.
Headquartered in Raleigh, North Carolina, GVC has distribution facilities in Raleigh and Salt Lake City, Utah. In addition, during 2017, the company opened a facility in Ontario to better serve the Canadian golf market through its GlobalGolf.ca website.
KEY TAKEAWAYS
Global Value Commerce has been effective in creating its pre-owned supply chain tools which have served the company and the industry well throughout GVC’s 20-plus-year history. The PGA Value Guide has widely regarded as the Kelley Blue Book of the pre-owned golf club market and has helped in bringing structure and stability to the ways in which golf equipment is bought, sold, and traded online.
Furthermore, consumers are guaranteed to receive the highest values offered in the industry for their trade-ins through the PGA Value Guide. Impressively, every $1 in trade-in value generally enables up to $6 in revenue for the retailer that processes a trade-in of pre-owned equipment through the PGA Value Guide. It is easy math to see why this is a huge win for all participants in the industry.
GVC’s extensive network of partnerships along with its investment in technology has positioned the company to offer the largest selection of new and pre-owned products while also providing consumers with the flexibility to meet any budget.
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