John Deere
Corporate Headquarters: Cary, North Carolina
Website: http://www.deere.com
Category: Turf & Course Suppliers
LEADERSHIP
John May, Chairman and CEO
Manny Gan, Global Director of Golf
John Deere was founded in 1837 by a blacksmith of the same name and has provided products and services for a varied purposes. The company originally created plows for farmers but now manufactures heavy equipment for lawn and garden, construction, landscaping, and grounds care, forestry, government, and military, engines and drivetrains.
John Deere also has a strong presence in the golf industry with equipment that covers tee to green. They have an extensive portfolio of mowers, bunker rakes, aerators, tractors, utility vehicles, and sprayers to keep courses in shape.
John Deere’s golf interests are longstanding, most notably in regard to course maintenance, via the company’s Golf and Sports division.
Deere, a PGA TOUR Marketing Partner, expanded its ties to golf in 1998 when it became the title sponsor of the John Deere Classic, a relationship that stretches through 2023. The tournament is played at TPC Deere Run in Silvis, Illinois – about three miles from the company’s headquarters
Throughout the company’s history, John Deere has also enjoyed consistent growth and considerable success. This is due in part to its considerable investments in innovation and sustainability which has made them a leader in the industry.
KEY TAKEAWAYS
John Deere is synonymous with turf maintenance and golf, providing virtually every piece of maintenance equipment a golf facility needs.
The mower category is deep, from massive fairway mowers to walking and riding greens mowers, and mowers for rough, trim, and surrounds – and John Deere has them all.
The company also manufactures and distributes aeration equipment, bunker rakes, sprayers, and utility tractors. In fact, while John Deere is among the leading manufacturers in most equipment categories, it has a substantial brand share advantage when it comes to tractors at golf facilities.
Fortnight.
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