The number of on-course golfers has now increased for six straight years, but also notable is that the demographic makeup of the base is changing — albeit gradually in a sport with over 26 million Americans who play recreationally.

Thanks to one final late-season surge in December – which incidentally was the warmest ever in the U.S. – play levels at U.S. golf courses finished in uncharted territory in 2023.

Assessing the state of the golf industry in 2023 reveals increases in participation and play, a healthier balance between the number of golfers and courses, and an evolution of a traditional game that’s positively affecting golf demand. Read more…

As 2023 draws to a close, it’s a fitting time to look back, look ahead, and examine the appetite for green-grass golf.

Despite the volatility surrounding the state of the American consumer these days, a strong holiday buying season is anticipated. And a notable percentage of Core golfers are planning to spend as much or more on holiday gifts this year — a total almost 50% higher than the typical American shopper.

About 90% of Core golfers tell us they’ve played “team golf” at some point. But with the Solheim Cup and Ryder Cup being played back-to-back and highlighting the game’s unique camaraderie, should golf have more team play opportunities?