Twilight tee times and the discounted green fees that go along are evidently in high demand. We’ve been hearing from operators that afternoon slots are selling like hotcakes. Seems many…
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It’s been two months since we reached fully-operational status at golf courses and the effects continue to ripple. Among our more recent inquiries, perhaps none has been more popular than…
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Hello again from Jupiter, FL, where the population noticeably dropped the past couple weeks as all of our resident touring professionals left for Columbus. NGF’s OEM shipment reports for June…
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Customer satisfaction, the likelihood to recommend and the likelihood to return are the three pillars of customer loyalty research. They’re also the key components to the NGF’s new Golfer Dedication measure, which was introduced as a way to quantify the commitment of golf’s customers.
Read MoreRounds of golf for December 2019 rose 8.3% nationally compared to a year ago, putting the year-end rounds played total at +1.5%.
Read MoreAlmost two-thirds of golfers say they played a round of golf with a family member last year.
Read MoreRounds of golf for November 2019 rose 9.8% nationally compared to a year ago, boosting the year-to-date figure to +1.3%.
Read MoreRounds of golf played in October 2019 were up 4% compared to a year ago, buoyed by significant increases in golf-rich states such as Ohio, Michigan, New York, New Jersey and Pennsylvania. As 2019 draws to a close, the national rounds-played total is up 0.9% year-over-year.
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The NGF’s proprietary data and research is regularly cited by national news organizations in stories that highlight the health and vitality of the golf industry. See the latest buzz:
"Following the recent report that the golf industry drove $84.1 billion in economic activity in the United States in 2016, an increase of 22.1 percent since 2011, the National Golf Foundation offered more modestly encouraging numbers about the health of the game with Tuesday’s release of its annual Golf Industry Report..."
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"But the scope of the overall golf economy – a $70 billion business -- runs far deeper.
It’s why the National Golf Foundation has released its inaugural listcelebrating the top 100 businesses in golf, a platform that in some ways is the golf biz equivalent of the popular top 100 course rankings. The NGF GOLF 100 was created by the NGF to recognize the most successful, innovative and influential companies and organizations in the game, across a wide variety of categories..."
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"...According to a report from the National Golf Foundation, roughly 51% of Topgolf guests in 2017 were people who had never played traditional golf.
Of these non-golfers, 75% said they were interested in playing traditional golf after visiting a Topgolf location..."
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