Topgolf is unveiling a new venue concept in Augusta, Georgia, during this year’s Masters Tournament – a single-floor location with an open-space backyard area. In addition to hitting golf balls on the 36-bay range, guests have the option to listen to live music, play mini golf and cornhole, socialize around fire pits, and eat together at communal picnic tables.
The location, called Topgolf Augusta, is a significant departure from the golf-entertainment leader’s signature properties, which are typically three floors and 102 bays.
So why the shift? And how can the latest experiential offering from Topgolf Entertainment Group impact engagement and participation within the golf industry? To find out, we sat down with Topgolf CEO Dolf Berle.
“This concept, which is an opportunity for us to significantly expand the white space for the venue business, was borne out of the whole Topgolf combination of innovation and strategy,” said Berle
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