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Erik Matuszewski

Erik Matuszewski's Recent Articles










Getting Into the Game






With millions of interested non-golfers who aren’t paying customers, golf isn’t facing an interest problem, but issues related to activation and retention. In other words, plenty of people want to play, but most aren’t aware or perhaps comfortable enough with the path to the game.







6 min read












Six Changes to Golf’s Brand that Will Engage Millennials






Golf has potential to grow among the vital 18-to-34 age group. However, the NGF’s Millennial Report tells us that golf requires a modernization of its brand.







5 min read












The Female Factor in Golf:






The American golf industry has spent an impressive amount of time and resources on initiatives designed to bring more women to the game. Unfortunately, those efforts have yielded little. What are other countries doing differently?







7 min read



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