The number of off-course golf participants and off-course venues continues to grow, from golf entertainment facilities like Topgolf, Drive Shack and BigShots to commercial simulator locations popping up around the country. So, how big can the off-course golf market get?
The biggest obstacles to golf participation remain cost, time, concern about ability and a lack of people to play with. Here’s what some facility operators are doing to break down participation barriers.
The NGF’s latest research infographic looks at the size and scope of the golf instruction market and examines how avidity influences the likelihood of taking lessons.
While there’s significant focus on Baby Boomers, Millennials and Juniors, it’s ‘Gen G’ that’s the most significant age group for the golf industry. One presentation at the 2019 NGF Golf Business Symposium took a closer look at the importance of this generational impact.
Customer satisfaction, the likelihood to recommend and the likelihood to return are the three pillars of customer loyalty research. They’re also the key components to the NGF’s new Golfer Dedication measure, which was introduced as a way to quantify the commitment of golf’s customers.
Nick Sherburne, one of the co-founders of Club Champion, sits down for a Q&A on how club-fitting has evolved, the success and growth of Club Champion, relationships with OEMs, and the future of golf retail.
The NGF’s annual Participation Report provides the latest data on golfers both on and off the course, including detailed information on segments such as beginners, women, non-Caucasian, juniors and a closer look at the growing pool of non-golfers who say they’re very interested in playing the game now.
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