The number of off-course golf participants and off-course venues continues to grow, from golf entertainment facilities like Topgolf, Drive Shack and BigShots to commercial simulator locations popping up around the country. So, how big can the off-course golf market get?
When you’re the one deciding where to play golf, how do you pick a course? This infographic mines NGF research to examine the decision-making process.
An inside look at the $1 billion golf instruction market, utilizing golfer-reported data through NGF’s Participation & Engagement Study. This special report highlights the total number of lessons taken and delves further into the demographics and characteristics of lesson-takers, from age and income to avidity and ability.
The biggest obstacles to golf participation remain cost, time, concern about ability and a lack of people to play with. Here’s what some facility operators are doing to break down participation barriers.
The NGF’s latest research infographic looks at the size and scope of the golf instruction market and examines how avidity influences the likelihood of taking lessons.
Customer satisfaction, the likelihood to recommend and the likelihood to return are the three pillars of customer loyalty research. They’re also the key components to the NGF’s new Golfer Dedication measure, which was introduced as a way to quantify the commitment of golf’s customers.
Get Started Today
(Or To Learn More About our Membership Options)