NGF Research Snapshot: Family Golf
Almost two-thirds of golfers say they played a round of golf with a family member last year.
NGF Research Snapshot: Where Should We Play?
When you’re the one deciding where to play golf, how do you pick a course? This infographic mines NGF research to examine the decision-making process.
NGF Golf Instruction Report Overview
An inside look at the $1 billion golf instruction market, utilizing golfer-reported data through NGF’s Participation & Engagement Study. This special report highlights the total number of lessons taken and delves further into the demographics and characteristics of lesson-takers, from age and income to avidity and ability.
NGF Research Snapshot: Professional Golf Instruction
The NGF’s latest research infographic looks at the size and scope of the golf instruction market and examines how avidity influences the likelihood of taking lessons.
Measuring Golfer Dedication
Customer satisfaction, the likelihood to recommend and the likelihood to return are the three pillars of customer loyalty research. They’re also the key components to the NGF’s new Golfer Dedication measure, which was introduced as a way to quantify the commitment of golf’s customers.
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