When you’re the one deciding where to play golf, how do you pick a course? This infographic mines NGF research to examine the decision-making process.

An inside look at the $1 billion golf instruction market, utilizing golfer-reported data through NGF’s Participation & Engagement Study. This special report highlights the total number of lessons taken and delves further into the demographics and characteristics of lesson-takers, from age and income to avidity and ability.

The biggest obstacles to golf participation remain cost, time, concern about ability and a lack of people to play with. Here’s what some facility operators are doing to break down participation barriers.

Almost 1/3 of golfers bought at least one new club last year. The Q’s latest NGF research snapshot takes a closer look at the average age of clubs currently in golfers’ bags.

While there’s significant focus on Baby Boomers, Millennials and Juniors, it’s ‘Gen G’ that’s the most significant age group for the golf industry. One presentation at the 2019 NGF Golf Business Symposium took a closer look at the importance of this generational impact.

The NGF’s latest research infographic looks at the size and scope of the golf instruction market and examines how avidity influences the likelihood of taking lessons.

Customer satisfaction, the likelihood to recommend and the likelihood to return are the three pillars of customer loyalty research. They’re also the key components to the NGF’s new Golfer Dedication measure, which was introduced as a way to quantify the commitment of golf’s customers.

Did you know approximately a quarter of all rounds played in the U.S. are of the nine-hole variety? This month’s NGF research graphic takes a closer look at 9-hole golf.

The NGF’s annual Participation Report provides the latest data on golfers both on and off the course, including detailed information on segments such as beginners, women, non-Caucasian, juniors and a closer look at the growing pool of non-golfers who say they’re very interested in playing the game now.