Consumer Spending
Topgolf CEO Dolf Berle Talks New Augusta Venue Concept
Topgolf CEO Dolf Berle discusses the company’s new one-floor venue concept that will debut in Augusta during Masters week, including what prompted the approach and how it will impact engagement in the golf industry.
December 2019 National Rounds Played
Rounds of golf for December 2019 rose 8.3% nationally compared to a year ago, putting the year-end rounds played total at +1.5%.
Q&A: Golfballs.com Founder and CEO Tom Cox
Over the past 25 years, Tom Cox has grown Golfballs.com from a startup that sold used golf balls found in lakes to a world leader in the online sale of customized golf products – most notably, new golf balls. Golfballs.com now exceeds $33 million in annual sales, with 80% of its business customized in some way.
The NGF’s Top 100 Businesses in Golf — New For 2020
The start of a new decade brings the second installment of the National Golf Foundation’s Top 100 Businesses in Golf initiative, an effort that highlights the vitality, size and diversity of the $84 billion golf industry.
The Emergency Nine
Twilight tee times and the discounted green fees that go along are evidently in high demand. We’ve been hearing from operators that afternoon slots are selling like hotcakes. Seems many work-from-home golfers have shifted their hours to begin earlier in the morning (we hope) so that they can tee off later in the afternoon. I…
Tracking New Golfers
It’s been two months since we reached fully-operational status at golf courses and the effects continue to ripple. Among our more recent inquiries, perhaps none has been more popular than the impacts on beginners, returners and youth. Are we seeing a swell? The short answer is yes. Analysis of our monthly national participation data reveals…
Momentum
The first returns for golf’s post-crackdown are in and looking pretty good. The May rounds report from Golf Datatech showed play was up more than 6% nationally. While this isn’t as positive as some had hoped given reports from operators about new faces and full tee sheets, it’s moving in the right direction. Given the…
Equipment bouncing back, golf travel still grounded
Hello again from Jupiter, FL, where the population noticeably dropped the past couple weeks as all of our resident touring professionals left for Columbus. NGF’s OEM shipment reports for June are hot off the presses and GOOD NEWS: wholesale sales of clubs were up over 30% in dollars year-over-year while golf balls saw a bump…
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