Grow the Game
Topgolf CEO Dolf Berle Talks New Augusta Venue Concept
Topgolf CEO Dolf Berle discusses the company’s new one-floor venue concept that will debut in Augusta during Masters week, including what prompted the approach and how it will impact engagement in the golf industry.
NGF Research Snapshot: Family Golf
Almost two-thirds of golfers say they played a round of golf with a family member last year.
Off-Course Golf: How Big Can It Get?
The number of off-course golf participants and off-course venues continues to grow, from golf entertainment facilities like Topgolf, Drive Shack and BigShots to commercial simulator locations popping up around the country. So, how big can the off-course golf market get?
The Modern-Day Bobby Jones
Thanks to the efforts of a passionate group of citizens, the Bobby Jones Golf Course in Atlanta has been transformed from “an obsolete, dangerous golf course” into one with a revolutionary reversible layout, state of the art practice facilities, and programming designed to grow the game of golf.
The Emergency Nine
Twilight tee times and the discounted green fees that go along are evidently in high demand. We’ve been hearing from operators that afternoon slots are selling like hotcakes. Seems many work-from-home golfers have shifted their hours to begin earlier in the morning (we hope) so that they can tee off later in the afternoon. I…
Tracking New Golfers
It’s been two months since we reached fully-operational status at golf courses and the effects continue to ripple. Among our more recent inquiries, perhaps none has been more popular than the impacts on beginners, returners and youth. Are we seeing a swell? The short answer is yes. Analysis of our monthly national participation data reveals…
Momentum
The first returns for golf’s post-crackdown are in and looking pretty good. The May rounds report from Golf Datatech showed play was up more than 6% nationally. While this isn’t as positive as some had hoped given reports from operators about new faces and full tee sheets, it’s moving in the right direction. Given the…
Equipment bouncing back, golf travel still grounded
Hello again from Jupiter, FL, where the population noticeably dropped the past couple weeks as all of our resident touring professionals left for Columbus. NGF’s OEM shipment reports for June are hot off the presses and GOOD NEWS: wholesale sales of clubs were up over 30% in dollars year-over-year while golf balls saw a bump…
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