Latent Demand
Off-Course Golf: How Big Can It Get?
The number of off-course golf participants and off-course venues continues to grow, from golf entertainment facilities like Topgolf, Drive Shack and BigShots to commercial simulator locations popping up around the country. So, how big can the off-course golf market get?
Golf Participation Shows Positive Trends
The NGF’s annual Participation Report provides the latest data on golfers both on and off the course, including detailed information on segments such as beginners, women, non-Caucasian, juniors and a closer look at the growing pool of non-golfers who say they’re very interested in playing the game now.
The Good and Bad of Strong Latent Demand
Latent demand is a measure of “non-golfers” who say they’re interested in playing golf — a number that’s risen to 14.7 million. But how many have some previous experience versus none at all? And how can the industry bring back those who have played before and welcome more beginners?
NGF’s 2019 Golf Industry Report Overview
The NGF’s annual Golf Industry Report consolidates many of the game’s key metrics, from participation to course supply, providing a holistic view of golf’s health and vitality.
Topgolf CEO Dolf Berle Talks New Augusta Venue Concept
Topgolf CEO Dolf Berle discusses the company’s new one-floor venue concept that will debut in Augusta during Masters week, including what prompted the approach and how it will impact engagement in the golf industry.
December 2019 National Rounds Played
Rounds of golf for December 2019 rose 8.3% nationally compared to a year ago, putting the year-end rounds played total at +1.5%.
Talking ‘Golf Biz’ at the PGA Show
Quick question: are there more McDonald’s, Starbucks or golf courses worldwide? NGF’s Greg Nathan gives that answer and more in this Golf Channel appearance, discussing the golf business and golf travel alongside Ship Sticks CEO Nick Coleman.
Q&A: Golfballs.com Founder and CEO Tom Cox
Over the past 25 years, Tom Cox has grown Golfballs.com from a startup that sold used golf balls found in lakes to a world leader in the online sale of customized golf products – most notably, new golf balls. Golfballs.com now exceeds $33 million in annual sales, with 80% of its business customized in some way.
Introducing ‘The International 25’
The ‘International 25’ is an extension of the NGF’s recognition of the top businesses and organizations in golf, further demonstrating the size and scope of the industry.
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