Latent Demand
Off-Course Golf: How Big Can It Get?
The number of off-course golf participants and off-course venues continues to grow, from golf entertainment facilities like Topgolf, Drive Shack and BigShots to commercial simulator locations popping up around the country. So, how big can the off-course golf market get?
Golf Participation Shows Positive Trends
The NGF’s annual Participation Report provides the latest data on golfers both on and off the course, including detailed information on segments such as beginners, women, non-Caucasian, juniors and a closer look at the growing pool of non-golfers who say they’re very interested in playing the game now.
The Good and Bad of Strong Latent Demand
Latent demand is a measure of “non-golfers” who say they’re interested in playing golf — a number that’s risen to 14.7 million. But how many have some previous experience versus none at all? And how can the industry bring back those who have played before and welcome more beginners?
NGF’s 2019 Golf Industry Report Overview
The NGF’s annual Golf Industry Report consolidates many of the game’s key metrics, from participation to course supply, providing a holistic view of golf’s health and vitality.
The Emergency Nine
Twilight tee times and the discounted green fees that go along are evidently in high demand. We’ve been hearing from operators that afternoon slots are selling like hotcakes. Seems many work-from-home golfers have shifted their hours to begin earlier in the morning (we hope) so that they can tee off later in the afternoon. I…
Tracking New Golfers
It’s been two months since we reached fully-operational status at golf courses and the effects continue to ripple. Among our more recent inquiries, perhaps none has been more popular than the impacts on beginners, returners and youth. Are we seeing a swell? The short answer is yes. Analysis of our monthly national participation data reveals…
Momentum
The first returns for golf’s post-crackdown are in and looking pretty good. The May rounds report from Golf Datatech showed play was up more than 6% nationally. While this isn’t as positive as some had hoped given reports from operators about new faces and full tee sheets, it’s moving in the right direction. Given the…
Equipment bouncing back, golf travel still grounded
Hello again from Jupiter, FL, where the population noticeably dropped the past couple weeks as all of our resident touring professionals left for Columbus. NGF’s OEM shipment reports for June are hot off the presses and GOOD NEWS: wholesale sales of clubs were up over 30% in dollars year-over-year while golf balls saw a bump…
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