Lessons
GolfTEC’s Trajectory Shows Improving Golfer Is the Best Customer
Joe Assell, the founder and CEO of GolfTEC, reads the stories that paint a picture of doom and gloom in the golf industry and shakes his head. “If golf is dying, I hope it stays like this because it’s going great for us,” he said.
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The Emergency Nine
Twilight tee times and the discounted green fees that go along are evidently in high demand. We’ve been hearing from operators that afternoon slots are selling like hotcakes. Seems many work-from-home golfers have shifted their hours to begin earlier in the morning (we hope) so that they can tee off later in the afternoon. I…
Tracking New Golfers
It’s been two months since we reached fully-operational status at golf courses and the effects continue to ripple. Among our more recent inquiries, perhaps none has been more popular than the impacts on beginners, returners and youth. Are we seeing a swell? The short answer is yes. Analysis of our monthly national participation data reveals…
Momentum
The first returns for golf’s post-crackdown are in and looking pretty good. The May rounds report from Golf Datatech showed play was up more than 6% nationally. While this isn’t as positive as some had hoped given reports from operators about new faces and full tee sheets, it’s moving in the right direction. Given the…
Equipment bouncing back, golf travel still grounded
Hello again from Jupiter, FL, where the population noticeably dropped the past couple weeks as all of our resident touring professionals left for Columbus. NGF’s OEM shipment reports for June are hot off the presses and GOOD NEWS: wholesale sales of clubs were up over 30% in dollars year-over-year while golf balls saw a bump…
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