Marketing

The Q’s Holiday Golf Gift Guide

NGF research finds that almost one in every 10 Americans plans to purchase a golf-related gift for a friend or family member during the holiday season. While golf balls account for more than half of all golf gifts, here’s a look at some other unique ideas.

5 min read

What Should Operators Consider in a Golf App?

Gallus Golf CEO Jason Wilson opines on the most important things course operators should consider before telling golfers to download a golf app.

4 min read

Callaway President and CEO Chip Brewer

Callaway President Chip Brewer talks about the future of golf club design, connecting with consumers through social media marketing, pricing in the premium equipment market, and Callaway’s diversification and evolution into an active lifestyle company.

6 min read

From Tequila to Golf Balls

After building Patron into the world’s biggest ultra-premium tequila brand, Ed Brown is hoping for similar success in the golf business as CEO of ClearSports, a company best known for its high-end, members-only golf ball.

4 min read

The Emergency Nine

Twilight tee times and the discounted green fees that go along are evidently in high demand. We’ve been hearing from operators that afternoon slots are selling like hotcakes. Seems many work-from-home golfers have shifted their hours to begin earlier in the morning (we hope) so that they can tee off later in the afternoon. I…

2 min read

Tracking New Golfers

It’s been two months since we reached fully-operational status at golf courses and the effects continue to ripple. Among our more recent inquiries, perhaps none has been more popular than the impacts on beginners, returners and youth. Are we seeing a swell? The short answer is yes. Analysis of our monthly national participation data reveals…

3 min read

Momentum

The first returns for golf’s post-crackdown are in and looking pretty good. The May rounds report from Golf Datatech showed play was up more than 6% nationally. While this isn’t as positive as some had hoped given reports from operators about new faces and full tee sheets, it’s moving in the right direction. Given the…

2 min read

Equipment bouncing back, golf travel still grounded

Hello again from Jupiter, FL, where the population noticeably dropped the past couple weeks as all of our resident touring professionals left for Columbus. NGF’s OEM shipment reports for June are hot off the presses and GOOD NEWS: wholesale sales of clubs were up over 30% in dollars year-over-year while golf balls saw a bump…

3 min read

Protected: Golf Supply Facts

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< 1 min read

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