Millennials in Golf – as Business Owners
Young adults remain a major part of golf’s participant base, with a pool of about 6.2 million golfers that contradicts some claims that golf is losing these “Millennial Golfers.” This next generation is also making waves as business owners within a competitive market.
Driving Revenues with New Approaches
With the success of Topgolf and the increasing consumption of golf in non-traditional formats, many golf course operators are seeking ways to re-create the atmosphere and excitement that these off-course venues provide. Here’s a closer look inside one example that’s engaging more customers while beefing up the bottom line.
Eddy Lui – 18Birdies, CEO and Founder
Q&A with Eddy Lui, who founded mobile golf technology company 18Birdies in 2011 after a successful career building and growing technology startups. The platform is one of the fastest-growing technologies in golf.
NGF Releases Golf Media Report on Consumer Engagement
The NGF’s latest Golf Media Report examines the widespread nature of golf media and explores the demographics of consumers who engage with the game on TV, in print and online.
Non-Traditional Golf Events Woo Millennials
In order to appeal to a younger demographic, some golf companies and courses are taking a non-traditional approach with their events.
How Technology is Changing a Traditional Game
From Topgolf, Toptracer and Trackman to Arccos and 18Birdies, technology is helping golfers improve and have more fun.
Colleges Investing in the Future of Golf
Many top universities are investing in golf, embracing golfers of the next generation, increasing revenue and connecting with community.
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