Millennials
Millennials in Golf – as Business Owners
Young adults remain a major part of golf’s participant base, with a pool of about 6.2 million golfers that contradicts some claims that golf is losing these “Millennial Golfers.” This next generation is also making waves as business owners within a competitive market.
Driving Revenues with New Approaches
With the success of Topgolf and the increasing consumption of golf in non-traditional formats, many golf course operators are seeking ways to re-create the atmosphere and excitement that these off-course venues provide. Here’s a closer look inside one example that’s engaging more customers while beefing up the bottom line.
Eddy Lui – 18Birdies, CEO and Founder
Q&A with Eddy Lui, who founded mobile golf technology company 18Birdies in 2011 after a successful career building and growing technology startups. The platform is one of the fastest-growing technologies in golf.
NGF Releases Golf Media Report on Consumer Engagement
The NGF’s latest Golf Media Report examines the widespread nature of golf media and explores the demographics of consumers who engage with the game on TV, in print and online.
Topgolf CEO Dolf Berle Talks New Augusta Venue Concept
Topgolf CEO Dolf Berle discusses the company’s new one-floor venue concept that will debut in Augusta during Masters week, including what prompted the approach and how it will impact engagement in the golf industry.
December 2019 National Rounds Played
Rounds of golf for December 2019 rose 8.3% nationally compared to a year ago, putting the year-end rounds played total at +1.5%.
Talking ‘Golf Biz’ at the PGA Show
Quick question: are there more McDonald’s, Starbucks or golf courses worldwide? NGF’s Greg Nathan gives that answer and more in this Golf Channel appearance, discussing the golf business and golf travel alongside Ship Sticks CEO Nick Coleman.
Q&A: Golfballs.com Founder and CEO Tom Cox
Over the past 25 years, Tom Cox has grown Golfballs.com from a startup that sold used golf balls found in lakes to a world leader in the online sale of customized golf products – most notably, new golf balls. Golfballs.com now exceeds $33 million in annual sales, with 80% of its business customized in some way.
Introducing ‘The International 25’
The ‘International 25’ is an extension of the NGF’s recognition of the top businesses and organizations in golf, further demonstrating the size and scope of the industry.
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