The biggest obstacles to golf participation remain cost, time, concern about ability and a lack of people to play with. Here’s what some facility operators are doing to break down participation barriers.
Ted Eleftheriou has joined the NGF as VP of Player Development & Engagement and will lead efforts to reconnect with the organization’s player development roots. Eleftheriou spent the previous five years as the PGA of America’s Director of Program Development.
The NGF’s latest research infographic looks at the size and scope of the golf instruction market and examines how avidity influences the likelihood of taking lessons.
The founder and CEO of GOLFTEC, Joe Assell offers insights on building a successful golf business and advice to entrepreneurs looking to turn their passion into a career in the golf industry. Assell writes about hurdles, confidence, validation and his business philosophy.
With the success of Topgolf and the increasing consumption of golf in non-traditional formats, many golf course operators are seeking ways to re-create the atmosphere and excitement that these off-course venues provide. Here’s a closer look inside one example that’s engaging more customers while beefing up the bottom line.
NGF research finds that nearly 30% of non-golfing women are interested in picking up the sport in the immediate future. Jane Geddes, the chairperson for WE ARE GOLF’s Women’s Task Force, on the industry’s #inviteHER initiative.
PGA TOUR Superstore has one of the strongest trajectories in the game, with plans to hit 50 locations by 2020. The company is also focusing on introducing more people to the game, increasing participation and enhancing engagement.
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