As Troon’s manager of environmental science, Brianne Kenny has brought non-golfers with a negative perception of golf to the course, and turned around their notions about the game. Her efforts, and similar ones around the country, seek to address some existing misconceptions about the game’s environmental and ecological impact.
The NGF’s annual Participation Report provides the latest data on golfers both on and off the course, including detailed information on segments such as beginners, women, non-Caucasian, juniors and a closer look at the growing pool of non-golfers who say they’re very interested in playing the game now.
Judy Rankin is honored as 2019 recipient of the NGF’s Graffis Award for outstanding contributions to the game and business of golf.
LPGA Commissioner Mike Whan talks with the NGF about his tour’s trajectory, inspiration and business advice, his first job in golf and his outlook for the golf industry overall.
Women make up just over half the U.S. population, but 24% of golfers. See our visual snapshot on how welcoming golfers consider the game to be toward women:
With the success of Topgolf and the increasing consumption of golf in non-traditional formats, many golf course operators are seeking ways to re-create the atmosphere and excitement that these off-course venues provide. Here’s a closer look inside one example that’s engaging more customers while beefing up the bottom line.
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