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While traditional golf participation has continued to climb in recent years, engagement has been even more pronounced away from the course – and that includes screen and simulated growth. Gains in this growing sector, among both participants and availability, are even more significant since the start of the pandemic.
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It's likely intuitive, but there's a skew in consumer survey results about how dress codes (or perceived dress codes) in golf align or oppose with the personal style of golfers versus non-golfers.
Almost half of non-golfers who have expressed some interest in taking up traditional green-grass golf say that the game's dress codes, written or unwritten, doesn't exactly align with their personal style.
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Golf is experiencing a fashion movement. And yet an interesting disconnect remains between the dress code perspective of the golfer – and perhaps as notably, the non-golfer – and those who operate golf courses.
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“We want our customers to feel welcome here, and knowing they aren’t being judged for their attire can help achieve that, especially the new golfers.”
Read MoreAbout the Organization At its core, the National Golf Foundation (NGF) is a not-for-profit trade […]
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The majority of golfers say they’ve played in at least one team event within the past 12 months — not surprisingly most likely a scramble. And an even higher proportion say they’re interested in playing in a team event within the next year.
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When golf washed up on our American shores in the early 1880s, the game – both on the public and private side – grew around big cities and population centers.
It made sense. Courses and clubs were built close to where the people were.
In more recent years, we’ve seen a shift.
As urban areas expanded over the decades – sometimes at the expense of older golf courses that sat on increasingly valuable land – golf began to move further from cities and towns.
Today, that’s the case more than ever, especially given the limited amount of new construction.
Consider that almost …
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Traditional stop-and-swat driving ranges have been around for generations, but the "off-course" golf business has experienced an unprecedented movement over the past decade that really started with Topgolf's expansion.
For many, Topgolf has become the driving range of the modern era — a socially-focused sports entertainment complex that pairs a high-tech golf offering in climate-controlled hitting bays with music and F&B. Topgolf's growth and success catalyzed the evolution of everything from mini golf (and places like Popstroke, Puttery and PuttShack) to commercial indoor simulator businesses (Five Iron Golf, X-Golf, GOLFZON, etc.), and now existing golf facilities, some of …
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In a mid-year survey of operators at golf resorts and destination properties, more than half indicated that advance bookings and expected travel rounds (not local play) are or are expected to be ahead of 2022 levels.
In addition, both are pacing well ahead of pre-pandemic levels, as anticipated.
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