Twilight tee times and the discounted green fees that go along are evidently in high demand. We’ve been hearing from operators that afternoon slots are selling like hotcakes. Seems many work-from-home golfers have shifted their hours to begin earlier in the morning (we hope) so that they can tee off later in the afternoon. I wonder if Zoom traffic data supports this hypothesis? Sorting through our monthly golf participation and engagement research we spotted a couple of interesting emerging trends. First, more golfers are playing alone. Last year 31 percent of core golfers indicated they had hit the course solo…(Read More)
Hello again from Jupiter, FL, where the population noticeably dropped…(Read More…)
Topgolf CEO Dolf Berle discusses the company’s new one-floor venue concept that will debut in Augusta during Masters week, including what prompted the approach and how it will impact engagement in the golf industry.
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