NGF research shows that golf remains attractive to a staggering number of Americans and our industry has a significant upside if we can only accelerate changes to the way we invite and on-board willing beginners and increase our ability to convert them into passionate golfers. This report takes a close look at golfer engagement and retention, and suggest what we can and should do about improving our results.
Winning the Numbers Game – Retaining and Engaging New Golfers
2016
Free to VIP and Executive Members
non-Member Price: Free
Publisher: The National Golf Foundation
Published: 2016
Format: PPT, 28 pages