Understanding Commitment to Golf

2012

Member Price: Free
non-Member Price: Only For Members

From the “Nuts” to the “Nots”… This report looks at golfers based on their commitment to the game, rather than their frequency of play. The report describes different levels of commitment and how each segment engages with the game. Commitment seems to come from the heart, more than the wallet and once a golfer is committed, the traditional obstacles to playing (time, money, and difficulty) become less of a barrier. Committed golfers prioritize golf in their lives and this research delves into how to develop more committed golfers.

Publisher:  The National Golf Foundation
Published: 2012
Format:  PPT, 12 pages

Membership

Join Our Community. Support Your Industry.

People join the NGF because they believe in being smarter about the golf industry.  They want to stay on top of trends and have access to the industry’s most accurate and objective measures of the game’s vitality. Joining the NGF means connecting with a community of like-minded individuals who support the NGF’s efforts to influence golf’s long-term success. Memberships underwrite the many research projects and publications that NGF produces on behalf of the industry.

Contact us for more information.

Join NGF