Winning the Numbers Game – Retaining and Engaging New Golfers

2016

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non-Member Price: Only For Members

NGF research shows that golf remains attractive to a staggering number of Americans and our industry has a significant upside if we can only accelerate changes to the way we invite and on-board willing beginners and increase our ability to convert them into passionate golfers. This report takes a close look at golfer engagement and retention, and suggest what we can and should do about improving our results.

Publisher:  The National Golf Foundation
Published: 2016
Format:  PPT, 28 pages

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People join the NGF because they believe in being smarter about the golf industry.  They want to stay on top of trends and have access to the industry’s most accurate and objective measures of the game’s vitality. Joining the NGF means connecting with a community of like-minded individuals who support the NGF’s efforts to influence golf’s long-term success. Memberships underwrite the many research projects and publications that NGF produces on behalf of the industry.

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