Topgolf CEO Dolf Berle discusses the company’s new one-floor venue concept that will debut in Augusta during Masters week, including what prompted the approach and how it will impact engagement in the golf industry.
The start of a new decade brings the second installment of the National Golf Foundation’s Top 100 Businesses in Golf initiative, an effort that highlights the vitality, size and diversity of the $84 billion golf industry.
The equipment industry is the most commercially visible sector in golf, with clubs and balls accounting for an almost $2.9 billion annual market that’s driven by golf being one of the nation’s leading participation sports.
Given the challenges that golf presents, it’s no wonder that many CBD companies are aggressively pushing into what they see as a bountiful market. Golfers seem the ideal demographic for the product. So what are golf retailers seeing?
NGF research finds that almost one in every 10 Americans plans to purchase a golf-related gift for a friend or family member during the holiday season. While golf balls account for more than half of all golf gifts, here’s a look at some other unique ideas.
The number of off-course golf participants and off-course venues continues to grow, from golf entertainment facilities like Topgolf, Drive Shack and BigShots to commercial simulator locations popping up around the country. So, how big can the off-course golf market get?
As Troon’s manager of environmental science, Brianne Kenny has brought non-golfers with a negative perception of golf to the course, and turned around their notions about the game. Her efforts, and similar ones around the country, seek to address some existing misconceptions about the game’s environmental and ecological impact.