Over the past 25 years, Tom Cox has grown Golfballs.com from a startup that sold used golf balls found in lakes to a world leader in the online sale of customized golf products – most notably, new golf balls. Golfballs.com now exceeds $33 million in annual sales, with 80% of its business customized in some way.
PGA TOUR Superstore President Dick Sullivan is the first executive from the golf retail side of the industry to ever serve as chairman of the NGF’s Board of Directors. In an in-depth Q&A, Sullivan talks about Superstore’s momentum and growth, the evolution of golf retail, the impact of Amazon and EBay on golf, and challenges facing the golf industry.
Discovery Golf President Alex Kaplan talks about the company’s major push into the golf media world, from GolfTV and a partnership with Tiger Woods to the recent acquisition of Golf Digest. Read about Discovery’s big-picture view on golf, long-range vision and aspirations to deliver content, particularly digital, to avid golf fans around the world.
Callaway President Chip Brewer talks about the future of golf club design, connecting with consumers through social media marketing, pricing in the premium equipment market, and Callaway’s diversification and evolution into an active lifestyle company.
Mike McCarley, who oversees all of NBC Sports’ golf-related businesses and content, talks about golf ratings, the impact of Tiger Woods’ return on television and the game overall, the future of streaming golf coverage, and the public appetite for the sport.