Custom Golf Market Research
NGFC provides both qualitative and quantitative market intelligence designed to clarify decision making, examine market size and share, mitigate risk and direct sales and marketing strategies. Typical assignments include brand equity analysis, market segmentation, tracking studies, on-line focus groups and personal interviews. Clients include Nike, TaylorMade-adidas, Callaway, Myrtle Beach Golf Holiday, Golf Channel, Sports Illustrated and Titleist.
NGFC serves the equipment manufacturers by administering wholesale shipment reporting for golf clubs, balls, clubs, shoes and gloves. Participating OEMs supply their confidential unit and dollar volume each month which is aggregated and delivered back to the subscribers so they can better understand the size, share and trends in each category. These reports are a perfect example of NGF’s unique role in the industry and is evidence of the trust that golf’s largest stakeholders place in the National Golf Foundation.
NGFC’s turf category share reports look at the golf course maintenance and golf car businesses and examine the installed base, share of new purchases and other trends. The “Barnshare” data is compiled based on annual surveys of GMs and Superintendents.
Please contact Greg Nathan at:
Last Updated: 4/8/2010 3:47:09 PM / Generated at: 7/29/2014 2:37:43 AM