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FORTNIGHT

Strong Summer Rounds Bode Well for Demand

September 29, 2022 Strong Summer Rounds Bode Well for Demand

The peak-season, summer months of June, July and August are disproportionately important for the golf industry — a make-or-break period for most golf facilities. This summer, the industry climbed out of the hole that Mother Nature dug early in the year.

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Understanding Golf’s ‘Sandwich Generation’

September 15, 2022

There are interesting and noteworthy distinctions between age groups when it comes to behaviors, needs and motivations related to golf. So what do we do with this information?

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An Update on the Golf Management Space

September 1, 2022

More than one in seven U.S. golf facilities are now being managed by an MCO, or multi-course operator. It’s a market penetration that’s risen 18% in the past decade-plus.

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Is Golf Recession Proof?

August 18, 2022

Each time a recession looms, the question arises, “Is Golf Recession Proof?” Perhaps a more important question, however, is what can golf do to prepare for the next inevitable recession?

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SPOTLIGHT

These States Drove the Biggest Summer Rounds Rebound

A summer resurgence showed 2022's slow start was attributable to poor golf weather rather than a softening in demand
September 29, 2022

“We were down significantly in April and not exactly sure what to expect… and then it came roaring back.”

August 2022 National Rounds Played

Strong summer pulls 2022 rounds totals closer to record 2021
September 26, 2022

August of 2022 yielded the third straight peak-season month of year-over-year play increases at U.S. golf courses.  

The Differentiation in Golfer Age Groups

How the unique characteristics of age cohorts groups pertain to consumer engagement
September 15, 2022

The meaningful differences between age cohorts can be of particular relevance and importance for those in the golf business, helping to understand the wants, needs and motivations of customers.

An Inside Look at the Golf Management Space

The evolution and growth of MCOs in the U.S. golf market
September 1, 2022

June, July Rebound Suggest Rounds Retention

Play continues to trend ahead of recent pre-pandemic years
August 26, 2022

After strong play totals in June and July, YTD play entering August was trailing the record pace of 2021 by only 4%. And there are clear signs of retaining recent gains.

July 2022 National Rounds Played

Peak season play saw a slight increase for second straight month
August 24, 2022

July rounds continued June’s momentum, with a slight increase even over the record-setting pace of 2021

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