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New Heights for Golf Tourism?

May 23, 2024 New Heights for Golf Tourism?

The number of golfers travelling to play has been at or near record levels the past several years. And golfer surveys for 2024 show no sign of let-up when it comes to golf wanderlust.

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Are ‘Dualies’ Golf’s Best Customer?

May 9, 2024

It’s long been assumed that the traditional, green-grass golfer is golf’s best customer. But research shows it’s actually the committed participants who engage with the game both on course and off who really move the needle for play and spend.

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The (Rising) Cost of Golf?

April 25, 2024

The money golfers pay to play benefits courses and companies throughout the industry. But for the first time in a generation, golf courses are perhaps the business segment enjoying the greatest benefit from the game’s current surge.

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The Pulse of the Golf Consumer

April 11, 2024

As the unofficial kickoff for the golf season, Masters Tournament week is an ideal time to take (and report on) the pulse of the golf consumer. More than 123 million Americans consumed golf in some fashion in 2023, a reach that’s up significantly in recent years.

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April 2024 National Rounds Played

Regional mix as YOY play remains relatively flat in April
May 24, 2024

After a significant increase in March rounds, April play was relatively flat on a national level compared to 2023 as several golf-rich regions of the country saw slight dips that are likely attributable to weather.

Golf Travel: A Growing Appetite and Impact

May 23, 2024

Golf travel is tied to approximately 40% of the game’s overall economic impact and is currently bigger business than ever. So, which states have the most golf resorts? Which metro areas have the most public golf per capita, and which states have the most rounds played by non-residents?

The Revealing Complement Between Off and On-Course Golf

Almost 10% of golfers got started away from the golf course, and ties run deeper
May 9, 2024

In each of the past two years, the number of Americans participating in off-course forms of golf has surpassed the total number of traditional, on-course players. But the off-course game is complementing the on-course game rather than passing it by. Here’s how.

March 2024 National Rounds Played

Strong spring start in northern climes lead to spikes in play
April 25, 2024

March rounds see biggest national jump since the 2021 rebound that followed 2020’s pandemic lockdowns

New NGF Survey: Core Golfers

Golf's best customers weigh in on 2024 plans to play, travel and spend
April 11, 2024

The approximately 13 million Core Golfers in the U.S. represent about half of on-course participants but account for over 90% of annual play and spend. These are the consumers really move the needle in the golf business when it comes to play, spend and overall engagement. 

Is Golf Really Experiencing a ‘Munissance’?

Numbers to know - from openings and closings to conversions and resurrections
March 28, 2024

Municipal golf is in a unique place. On one hand, there are high-profile examples of popular muni facilities on the proverbial chopping block due to land values. On the other, there are well-backed efforts to preserve and restore some of the game’s most historic properties. Municipal facilities are typically where golf is most affordable and accessible to people of all demographics, and there’s greater attention on their impact today given the sport’s renaissance.


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