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SHORT GAME

70M+ Americans Changed Their Views on Golf

December 5, 2024 70M+ Americans Changed Their Views on Golf

Recreational golf has enjoyed a renaissance in the post-pandemic era โ€“ with increases in participation, play and engagement โ€“ and a key driver has been an increasingly positive narrative surrounding the game. Perceptions of golf and golfโ€™s brand have shifted dramatically over the past decade or so, and social media has helped lead the charge.

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Is Holiday Golf Purchasing Changing?

November 22, 2024

Approximately half of Core Golfers say golf gifting is a part of their holiday routine. And whether through a specialty golf retailer or a channel like Amazon, a growing percentage are buying golf-related items online.

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Golfโ€™s Multi-Billion Dollar Investment

November 7, 2024

Amid the uptick in golf construction (and understandable excitement about a few brand new courses), perhaps the most noteworthy sign of the health and vitality in U.S. golf supply is the considerable investment being made in existing facilities.

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Americans Still Playing More Golf

October 28, 2024

When looking at rounds-played momentum on the heels of the peak season, the only real question has been whether the weather will hold up. Hurricane season was a not-so-gentle reminder of the impact weather has on an outdoor sport like golf.

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FULL SHOTS

October 2024 National Rounds Played

Warm, dry weather leads to biggest YOY October jump in play since 2020
November 29, 2024

Warmer, drier weather extended the golf season in the Midwest and Northeast, leading to one of the largest year-over-year jumps in play in 2024

Renovations, Restorations & Revitalizations Lead Investment at Existing Facilities

Over $3 billion invested at U.S. courses in discretionary improvements
November 8, 2024

For a growing number of U.S. golf facilities, investment into improving their existing product is being driven by three primary factors: they’re better positioned financially to reinvest, upgrades were overdue, and they recognize the importance of keeping up with the competition.

September 2024 National Rounds Played

How much did Hurricane season impact 2024's momentum?
October 28, 2024

After general stability over the peak season months, September saw more fluctuation when it comes to year-over-year play. How did this impact the pursuit of another potential record-setting year for rounds in 2024?

Examining Golf’s Age Differences, On Course and Off

A members' look at differences in golfer age by gender, frequency of play and more
October 10, 2024

While perceived by some as a game comprised mostly of an older participant base, the numbers tell a different story — at least from a golfer standpoint. And the game gets even younger when considering golf entertainment and other off-course forms of golf.

August 2024 National Rounds Played

August rounds follow regional precipitation changes as summer play finishes strong
September 28, 2024

August rounds were up in six of eight geographic regions, with all of those experiencing less precipitation than a year ago. Two regions on the East coast saw fewer rounds thanks to wetter weather than a year ago, but play at U.S. golf facilities overall remained steady through the end of the peak summer months.ย 

Golf’s Growing Instructional Landscape

A deeper dive into trends, behaviors and participation across segments in the $1.5B golf instruction category
September 26, 2024

Amid golf’s increases in popularity, participation and play in recent years, how has instruction grown and evolved? This member deliverable examines the jump in the number of golfers taking instruction (and the number of lessons), and delves into engagement by ability, avidity, age, and participation segments.

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