Technology and Golf’s Best Customer

Changing and emerging technologies are affecting golf in many of the same ways they are influencing society at large. This National Golf Foundation report takes a closer look at technology’s role in the traditional game, from the equipment purchasing cycle and online tee times to game improvement, media consumption and social communities. This report includes profiles of golf’s best customers and describes how they each engage with technology, whether that’s connecting with golf businesses and brands on social media or using distance-measuring and stat-tracking devices.