Total rounds played in June 2019 were unchanged from a year ago, though play was actually up in six of the eight geographic regions nationwide. The national year-to-date total actually improved slightly and is down -1% at the midpoint of the calendar year.
Customer satisfaction, the likelihood to recommend and the likelihood to return are the three pillars of customer loyalty research. They’re also the key components to the NGF’s new Golfer Dedication measure, which was introduced as a way to quantify the commitment of golf’s customers.
May rounds of golf were down 5.4% from a year ago, affected in large part by increased precipitation in many regions of the U.S. The decline dropped the national, year-to-date total through May to -1.3% compared to 2018.