July 2019
Golf’s Online Economy
The Internet is changing sales tactics everywhere and as Amazon becomes a bigger force in retail, it is affecting nearly every vertical and category — golf included.
Off-Course Specialty Retail Report Is Released
NGF’s annual update on off-course golf retail store supply tracks the changes in number of doors and square footage of regional/independent and national retailers.
NGF Research Snapshot: 9-Hole Golf
Did you know approximately a quarter of all rounds played in the U.S. are of the nine-hole variety? This month’s NGF research graphic takes a closer look at 9-hole golf.
Measuring Golfer Dedication
Customer satisfaction, the likelihood to recommend and the likelihood to return are the three pillars of customer loyalty research. They’re also the key components to the NGF’s new Golfer Dedication measure, which was introduced as a way to quantify the commitment of golf’s customers.
Q&A: Club Champion Co-Founder Nick Sherburne
Nick Sherburne, one of the co-founders of Club Champion, sits down for a Q&A on how club-fitting has evolved, the success and growth of Club Champion, relationships with OEMs, and the future of golf retail.
