Total rounds played in June 2019 were unchanged from a year ago, though play was actually up in six of the eight geographic regions nationwide. The national year-to-date total actually improved slightly and is down -1% at the midpoint of the calendar year.
Customer satisfaction, the likelihood to recommend and the likelihood to return are the three pillars of customer loyalty research. They’re also the key components to the NGF’s new Golfer Dedication measure, which was introduced as a way to quantify the commitment of golf’s customers.
It’s undeniable there have been more golf course closures than openings in the U.S. over the past 13 years. But do you realize that more than 720 golf courses have opened around the country during that period? That total, during what’s looked at as a “down period” for the industry, is more than the entire golf course supply in nations such as Scotland, Ireland, Spain and South Africa.