July 2019
June 2019 National Rounds Played Report
Total rounds played in June 2019 were unchanged from a year ago, though play was actually up in six of the eight geographic regions nationwide. The national year-to-date total actually improved slightly and is down -1% at the midpoint of the calendar year.
Golf’s Online Economy
The Internet is changing sales tactics everywhere and as Amazon becomes a bigger force in retail, it is affecting nearly every vertical and category — golf included.
Off-Course Specialty Retail Report Is Released
NGF’s annual update on off-course golf retail store supply tracks the changes in number of doors and square footage of regional/independent and national retailers.
NGF Research Snapshot: 9-Hole Golf
Did you know approximately a quarter of all rounds played in the U.S. are of the nine-hole variety? This month’s NGF research graphic takes a closer look at 9-hole golf.
Measuring Golfer Dedication
Customer satisfaction, the likelihood to recommend and the likelihood to return are the three pillars of customer loyalty research. They’re also the key components to the NGF’s new Golfer Dedication measure, which was introduced as a way to quantify the commitment of golf’s customers.
Q&A: Club Champion Co-Founder Nick Sherburne
Nick Sherburne, one of the co-founders of Club Champion, sits down for a Q&A on how club-fitting has evolved, the success and growth of Club Champion, relationships with OEMs, and the future of golf retail.
Mike McCarley Joins NGF’s Board of Directors
Mike McCarley, President, GOLF for NBC Sports Group, has been added to the NGF’s diverse board of directors that spans the spectrum of the golf business.
May 2019 National Rounds Played Report
May rounds of golf were down 5.4% from a year ago, affected in large part by increased precipitation in many regions of the U.S. The decline dropped the national, year-to-date total through May to -1.3% compared to 2018.
