July 2019

June 2019 National Rounds Played Report

Total rounds played in June 2019 were unchanged from a year ago, though play was actually up in six of the eight geographic regions nationwide. The national year-to-date total actually improved slightly and is down -1% at the midpoint of the calendar year.

< 1 min read

Off-Course Specialty Retail Report Is Released

NGF’s annual update on off-course golf retail store supply tracks the changes in number of doors and square footage of regional/independent and national retailers.

2 min read

Golf’s Online Economy

The Internet is changing sales tactics everywhere and as Amazon becomes a bigger force in retail, it is affecting nearly every vertical and category — golf included.

6 min read

Course Openings That Bucked the Trend

It’s undeniable there have been more golf course closures than openings in the U.S. over the past 13 years. But do you realize that more than 720 golf courses have opened around the country during that period? That total, during what’s looked at as a “down period” for the industry, is more than the entire golf course supply in nations such as Scotland, Ireland, Spain and South Africa.

7 min read

Mike McCarley Joins NGF’s Board of Directors

Mike McCarley, President, GOLF for NBC Sports Group, has been added to the NGF’s diverse board of directors that spans the spectrum of the golf business.

2 min read

Q&A: Club Champion Co-Founder Nick Sherburne

Nick Sherburne, one of the co-founders of Club Champion, sits down for a Q&A on how club-fitting has evolved, the success and growth of Club Champion, relationships with OEMs, and the future of golf retail. 

9 min read

Measuring Golfer Dedication

Customer satisfaction, the likelihood to recommend and the likelihood to return are the three pillars of customer loyalty research. They’re also the key components to the NGF’s new Golfer Dedication measure, which was introduced as a way to quantify the commitment of golf’s customers.

2 min read

NGF Research Snapshot: 9-Hole Golf

Did you know approximately a quarter of all rounds played in the U.S. are of the nine-hole variety? This month’s NGF research graphic takes a closer look at 9-hole golf.

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May 2019 National Rounds Played Report

May rounds of golf were down 5.4% from a year ago, affected in large part by increased precipitation in many regions of the U.S. The decline dropped the national, year-to-date total through May to -1.3% compared to 2018.

2 min read