Discovery Golf President Alex Kaplan talks about the company’s major push into the golf media world, from GolfTV and a partnership with Tiger Woods to the recent acquisition of Golf Digest. Read about Discovery’s big-picture view on golf, long-range vision and aspirations to deliver content, particularly digital, to avid golf fans around the world.
Latent demand is a measure of “non-golfers” who say they’re interested in playing golf — a number that’s risen to 14.7 million. But how many have some previous experience versus none at all? And how can the industry bring back those who have played before and welcome more beginners?
The terms “facility” and “course” are occasionally used interchangeably both in and out of the golf industry, but they can be quite different. Throughout the years, many media outlets have taken the NGF’s total number for facilities and conflated that with courses even though these two counts are more than 2,000 apart. Why are there two different measures?
Golf industry leaders visited Washington on May 1 for National Golf Day, participating in a record 244 meetings with members of Congress representing 41 states to discuss the game’s economic, social and environmental contributions.