Q&A: Discovery Golf President Alex Kaplan
Discovery Golf President Alex Kaplan talks about the company’s major push into the golf media world, from GolfTV and a partnership with Tiger Woods to the recent acquisition of Golf Digest. Read about Discovery’s big-picture view on golf, long-range vision and aspirations to deliver content, particularly digital, to avid golf fans around the world.
The Good and Bad of Strong Latent Demand
Latent demand is a measure of “non-golfers” who say they’re interested in playing golf — a number that’s risen to 14.7 million. But how many have some previous experience versus none at all? And how can the industry bring back those who have played before and welcome more beginners?
NGF’s Rounds-Played Summary for 2018
The National Rounds Played Summary provides an overview of the total number of rounds of golf played throughout the U.S. in 2018.
Facilities vs Courses: What’s the Difference?
The terms “facility” and “course” are occasionally used interchangeably both in and out of the golf industry, but they can be quite different. Throughout the years, many media outlets have taken the NGF’s total number for facilities and conflated that with courses even though these two counts are more than 2,000 apart. Why are there two different measures?
NGF Research Snapshot: Mini-Golf
Miniature golf remains a popular pastime for family and friends, though it’s not as in demand as traditional golf, which was played by more than 24 million Americans last year.
NGF’s 2019 Golf Facilities Report
The NGF’s annual Facilities Report provides a comprehensive overview of golf facility supply in the U.S., the world’s best-supplied golf market.
March 2019 National Rounds Played Report
Rounds-played for March were almost unchanged nationally from a year ago, improving the year-to-date total to -2.7% compared to the first quarter of 2018.
National Golf Day Celebrates $84 Billion Industry’s Impact
Golf industry leaders visited Washington on May 1 for National Golf Day, participating in a record 244 meetings with members of Congress representing 41 states to discuss the game’s economic, social and environmental contributions.