FORTNIGHT
Understanding Golf’s ‘Sandwich Generation’
September 15, 2022
There are interesting and noteworthy distinctions between age groups when it comes to behaviors, needs and motivations related to golf. So what do we do with this information?
Read MoreAn Update on the Golf Management Space
September 1, 2022More than one in seven U.S. golf facilities are now being managed by an MCO, or multi-course operator. It’s a market penetration that’s risen 18% in the past decade-plus.
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Is Golf Recession Proof?
August 18, 2022Each time a recession looms, the question arises, “Is Golf Recession Proof?” Perhaps a more important question, however, is what can golf do to prepare for the next inevitable recession?
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Mid-Year Update: Rounds Played
August 4, 2022After a couple of great years for rounds, some might feel the pandemic ‘bloom’ might be off the rose, so to speak. NGF President & CEO Joe Beditz weighs in.
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SPOTLIGHT
The Differentiation in Golfer Age Groups
How the unique characteristics of age cohorts groups pertain to consumer engagementSeptember 15, 2022
The meaningful differences between age cohorts can be of particular relevance and importance for those in the golf business, helping to understand the wants, needs and motivations of customers.
An Inside Look at the Golf Management Space
The evolution and growth of MCOs in the U.S. golf marketSeptember 1, 2022
June, July Rebound Suggest Rounds Retention
Play continues to trend ahead of recent pre-pandemic yearsAugust 26, 2022
After strong play totals in June and July, YTD play entering August was trailing the record pace of 2021 by only 4%. And there are clear signs of retaining recent gains.
July 2022 National Rounds Played
Peak season play saw a slight increase for second straight monthAugust 24, 2022
July rounds continued June’s momentum, with a slight increase even over the record-setting pace of 2021
Improving the Customer Experience
8 best practices to help your businessAugust 18, 2022
The past several years have been generally very positive for golf operators, thanks to the “Covid boom.” But how should we be improving the customer experience to ensure we’re prepared and positioned for the future?
Assessing the Covid Rounds Boost — Two Years In
What is golf's pandemic dividend?August 4, 2022
With the June 2022 national rounds report out, we now have a full 24 months of supporting data since golfers have been unencumbered by pandemic restrictions. Here’s a closer look:
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