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FORTNIGHT

Understanding Golf’s ‘Sandwich Generation’

September 15, 2022 Understanding Golf’s ‘Sandwich Generation’

There are interesting and noteworthy distinctions between age groups when it comes to behaviors, needs and motivations related to golf. So what do we do with this information?

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An Update on the Golf Management Space

September 1, 2022

More than one in seven U.S. golf facilities are now being managed by an MCO, or multi-course operator. It’s a market penetration that’s risen 18% in the past decade-plus.

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Is Golf Recession Proof?

August 18, 2022

Each time a recession looms, the question arises, “Is Golf Recession Proof?” Perhaps a more important question, however, is what can golf do to prepare for the next inevitable recession?

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Mid-Year Update: Rounds Played

August 4, 2022

After a couple of great years for rounds, some might feel the pandemic ‘bloom’ might be off the rose, so to speak. NGF President & CEO Joe Beditz weighs in.

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SPOTLIGHT

The Differentiation in Golfer Age Groups

How the unique characteristics of age cohorts groups pertain to consumer engagement
September 15, 2022

The meaningful differences between age cohorts can be of particular relevance and importance for those in the golf business, helping to understand the wants, needs and motivations of customers.

An Inside Look at the Golf Management Space

The evolution and growth of MCOs in the U.S. golf market
September 1, 2022

June, July Rebound Suggest Rounds Retention

Play continues to trend ahead of recent pre-pandemic years
August 26, 2022

After strong play totals in June and July, YTD play entering August was trailing the record pace of 2021 by only 4%. And there are clear signs of retaining recent gains.

July 2022 National Rounds Played

Peak season play saw a slight increase for second straight month
August 24, 2022

July rounds continued June’s momentum, with a slight increase even over the record-setting pace of 2021

Improving the Customer Experience

8 best practices to help your business
August 18, 2022

The past several years have been generally very positive for golf operators, thanks to the “Covid boom.” But how should we be improving the customer experience to ensure we’re prepared and positioned for the future?

Assessing the Covid Rounds Boost — Two Years In

What is golf's pandemic dividend?
August 4, 2022

With the June 2022 national rounds report out, we now have a full 24 months of supporting data since golfers have been unencumbered by pandemic restrictions. Here’s a closer look:

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