FORTNIGHT
Follow the Money
November 30, 2023
Despite the volatility surrounding the state of the American consumer these days, a strong holiday buying season is anticipated. And a notable percentage of Core golfers are planning to spend as much or more on holiday gifts this year — a total almost 50% higher than the typical American shopper.
Read MoreSimulator Golf Sees Real Surge
November 16, 2023While traditional golf participation has continued to climb in recent years, engagement has been even more pronounced away from the course – and that includes screen and simulated growth. Gains in this growing sector, among both participants and availability, are even more significant since the start of the pandemic.
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The Business Case for Golf’s Dressing-Down
November 2, 2023Golf is experiencing a fashion movement. And yet an interesting disconnect remains between the dress code perspective of the golfer – and perhaps as notably, the non-golfer – and those who operate golf courses.
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Golf’s Unrivaled Charitable Impact
October 19, 2023Golf’s charitable impact is unrivaled compared to other sports, with an annual total that’s up 18% in the latest measure.
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SPOTLIGHT
Golf Gifting: What’s in Store?
The latest member research from NGF's consumer pulse studyNovember 30, 2023
Approximately half of Core golfers buy golf-related gifts during the holiday season. Has there been any change this year in those planned behaviors and which categories are the most popular for gift-giving?
October 2023 National Rounds Played
November 28, 2023
Rounds of golf in October were relatively flat on a national level compared to a year ago, with the biggest fluctuations in northern parts of the country most significantly affected by seasonality and fall weather impacts.
Examining the Simulator/Screen Golf Market
Member-only research on demographics, frequency of use, and locationsNovember 16, 2023
Whether commercial or residential, home simulator usage and supply is on the upswing. And while participation in off-course golf activities is found to generally increase golfers’ engagement with the traditional game, simulator golf might be the best evidence of this relationship.
The Impact & Import of a ‘More-Relaxed’ Dress Code
How loosening up the traditional rules of dress could have a major impact on engagementNovember 2, 2023
“We want our customers to feel welcome here, and knowing they aren’t being judged for their attire can help achieve that, especially the new golfers.”
September 2023 National Rounds Played
October 24, 2023
Rounds played saw slight national gain in September, with increases driven primarily by certain pockets of the country.
August 2023 National Rounds Played
Rounds momentum remains strong nationallySeptember 24, 2023
August rounds of golf were level (+0.1%) with a year ago, helping the industry continue […]
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