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Golf’s $100 Million Phone Problem
Golf’s $100 Million Phone Problem
Topics: Course Operations, Facility Management, Facility Services, Green-Grass Facility, Technology & Innovation
Examining the Simulator/Screen Golf Market
Member-only research on demographics, frequency of use, and locations
Whether commercial or residential, home simulator usage and supply is on the upswing. And while participation in off-course golf activities is found to generally increase golfers’ engagement with the traditional game, simulator golf might be the best evidence of this relationship.
Why Do You Play Golf?
We asked golfers what they’re most thankful for when it comes to the traditional game and the results reveal its widespread and generation-spanning appeal. But what is particularly interesting is the differentiation in responses among age groups.
Top Takeaways: Golf Executive Sentiment Survey
Golf leaders weigh in on their business, state of industry
Rising inflation, labor challenges, supply chain issues, the threat of an impending economic recession... How do golf business leaders feel about growth potential for their companies and organizations in years ahead? And how does that compare to CEOs more broadly?
A summer resurgence showed 2022's slow start was attributable to poor golf weather rather than a softening in demand
“We were down significantly in April and not exactly sure what to expect... and then it came roaring back.”
Strong summer pulls 2022 rounds totals closer to record 2021
August of 2022 yielded the third straight peak-season month of year-over-year play increases at U.S. golf courses.
8 best practices to help your business
The past several years have been generally very positive for golf operators, thanks to the "Covid boom." But how should we be improving the customer experience to ensure we're prepared and positioned for the future?
Golf Course Closures Still Trending Downward
Member report: Closures on pace for lowest total in 17 years
The ongoing correction in the world's richest golf market began in 2006 after an unprecedented, and unsustainable, 20-year golf course building boom. The recent slowdown in closures may indicate the market is moving closer to equilibrium.
U.S. Golf Facility Investments Total Nearly $1.8B Annually
Spend is almost split between public and private, but share is not
Beyond the exciting (but limited) number of new golf courses we read about, the real industry investment is in upgrades, improvements, renovations and restorations at existing facilities. And it's significant.
"this legislative initiative is based, at least in part, on inaccurate information"
Municipal golf is under fire in California, misguidedly so. See the attached PDF for NGF's full response.
Can golf's current higher levels of demand be sustained? History suggests the answer is "Yes."
