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Fortnight

NGF’s Bi-Weekly Golf Business Perspective

An Impact Unlike Any Other

April 6, 2023

When it comes to online search activity and golf, the first week of April is indeed a time unlike any other. Thank The Masters Tournament (and the unofficial start of the golf season).

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An Impact Unlike Any Other
Golf’s Biggest Participation Jump

Golf’s Biggest Participation Jump

February 23, 2023

As participation levels have increased in recent years, this particular segment has seen a 36% increase in on-course golfers since the start of the pandemic.

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Participation Rises Again…

Participation Rises Again…

January 26, 2023

Traditional, on-course golf participation in the U.S. was up again in 2022, and off-course gains were even more significant.

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Why Do You Play Golf?

Why Do You Play Golf?

November 23, 2022

We asked golfers what they’re most thankful for when it comes to the traditional game and the results reveal its widespread and generation-spanning appeal. But what is particularly interesting is the differentiation in responses among age groups.

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New Milestones in Golf’s Evolution

New Milestones in Golf’s Evolution

October 26, 2022

Golf’s evolution has been under way for some years now, long before more recent changes spurred by the pandemic, and two milestones hit this year are significant.

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Understanding Golf’s ‘Sandwich Generation’

Understanding Golf’s ‘Sandwich Generation’

September 15, 2022

There are interesting and noteworthy distinctions between age groups when it comes to behaviors, needs and motivations related to golf. So what do we do with this information?

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Mid-Year Update: Rounds Played

Mid-Year Update: Rounds Played

August 4, 2022

After a couple of great years for rounds, some might feel the pandemic ‘bloom’ might be off the rose, so to speak. NGF President & CEO Joe Beditz weighs in.

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