Golf Momentum and Online Ball Searches
With golf balls representing the game's ultimate consumable, online searches for golf balls are often a good indicator for play. After a year-over-year rise in rounds for April, there are signs that momentum carried into May. Search popularity for golf balls saw a spike on the heels of the PGA Championship, where Brooks Koepka won the season's second major and Michael Block captivated the golf world with a hole-in-one and the best finish by a PGA club professional in almost 40 years.
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