3-Minute Business Insights
Despite the volatility surrounding the state of the American consumer these days, a strong holiday buying season is anticipated. And a notable percentage of Core golfers are planning to spend as much or more on holiday gifts this year -- a total almost 50% higher than the typical American shopper.
Topics: Apparel, Consumer Spending, Economy, Equipment, General Interest
Golf Gifting: What’s in Store?
The latest member research from NGF's consumer pulse study
Approximately half of Core golfers buy golf-related gifts during the holiday season. Has there been any change this year in those planned behaviors and which categories are the most popular for gift-giving?
Topics: Apparel, Consumer Spending, Economy, Equipment, General Interest
The Business Case for Golf’s Dressing-Down
Golf is experiencing a fashion movement. And yet an interesting disconnect remains between the dress code perspective of the golfer – and perhaps as notably, the non-golfer – and those who operate golf courses.
Topics: Apparel, Dress Code, Engagement, Facility Operations, General Interest
How loosening up the traditional rules of dress could have a major impact on engagement
"We want our customers to feel welcome here, and knowing they aren’t being judged for their attire can help achieve that, especially the new golfers.”
Topics: Apparel, Consumer Spending, Dress Code, Economy, Engagement
