3-Minute Business Insights

Female Golfers Fuel Cultural Shift
Women and girls have quietly become the driving force behind golf's post-pandemic resurgence. What makes the growth particularly significant is its youthful energy. More than half of net participation gains among women have come from those under 30, and equally encouraging is the cultural shift that's taking hold.
Topics: 18-34, Beginners, Consumers, Engagement, Female
Female Golfers Fuel Cultural Shift
Is Golf Trapped Between Loyalists and Future Growth?
How can the imagery used in golf media and marketing create meaningful barriers to both initial and deepening engagement? And might the consequences of our historically-narrow view influence experience design itself?
Topics: Consumers, Core Golfers, Demographics, Golfer Demographics, Golfer Segmentation
Is Golf Trapped Between Loyalists and Future Growth?
Beginners, Juniors, Female, Young Adults, Seniors, and People of Color
U.S. Golf Supply One-Page Participation Reports Available
Concise and comprehensive one-page summary reports on various participation-related topics among the U.S. golfer population.
Topics: 18-34, 65+, Asian, Baby Boomers, Beginners
U.S. Golf Supply One-Page Participation Reports Available
Loyalty: The Next Innovation Frontier?
As the golf industry enjoys unprecedented success, NGF research suggests most Core golfers feel like "just another customer," with transaction-based relationships emphasized over loyalty. As customer expectations evolve, relationship-building will likely emerge as the most undervalued innovation frontier in business and, perhaps, a new battleground in golf.
Topics: Commitment, Consumer Spending, Consumers, Core Golfers, Engagement
Loyalty: The Next Innovation Frontier?
How Remote Work Has Helped Golf's Pandemic Resurgence
Working remotely has changed the contours of the work day for many over the past year. NGF recently conducted golfer research to gain deeper insight about the relationship between golf and the work-from-home dynamic.
Topics: Consumers, Golf Courses, Golf Facilities, Participation, Research
How Remote Work Has Helped Golf's Pandemic Resurgence

Learn from NGF Members

Golf as Life
Let me introduce myself—I’m Mike Klemme. You may not recognize my name, but if you’ve ever flipped through a golf magazine, visited a course, or…
Learn More
Ship Sticks
Whether you’re the head planner of your upcoming buddies golf trip or simply along for the ride, we’ve gathered a few easy ways to keep…
Learn More
Amanda Fontaine
Raking bunkers on a golf course was literally child’s play for Amanda Fontaine. Today, it’s part of her job as IGM’s Golf Course Superintendent at…
Learn More