3-Minute Business Insights
The post-pandemic surge has proven more durable than some initially expected, with rounds of golf at U.S. courses climbing to yet another all-time high in 2025. It's a run that has similarities to the early 2000s "Tiger Boom," but is far from apples-to-apples comparison.
Topics: Course Operations, Facility Management
Moderate year-over-year gain pushes 2025 closer to record-setting territory
Limited play in Northeast states due to weather is offset by warmer weather increases further west as November rounds get a slight boost on a national level.
October rounds see slight national year-over-year decline as cooler, wetter weather slows strong play momentum in certain regions.
The golf industry is on the verge of another record for rounds-played for the fourth time in five years, and it could be the play at private clubs that pushes the industry over the top.
September rounds of golf were up again on a national level over the same period a year ago, keeping the U.S. golf market on pace for a record-setting year for rounds in 2025.
Member Presentation: Understanding Golf’s Hidden Phone Costs
NGF research shows the majority of golf course operators are aware of the opportunity cost of 6 million phone hours, but only a small percentage have actually implemented technology solutions to minimize waste, with a fraction more exploring their options. This gap points to a competitive advantage opportunity for operators willing to act.
Buoyed in part by play at private clubs, rounds jumped in July and put 2025 almost on the same pace as last year's record-setting trajectory. It bears noting that July is traditionally the highest-volume month of the year when it comes to rounds-played.
NGF research shows many golf facilities are hemorrhaging resources on avoidable (and often trivial) phone calls, diverting staff from higher-value touch points and revenue-generating activities. Consider that two-thirds of golf course calls are about reservations and pricing, and only 40% of golfers are booking tee times exclusively or mostly online – compared to 80-90% for flights, hotels, and rental cars.
