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Record rounds. Healthy courses. So why does Greg still lose sleep over Player B?
If I had one thing to say to the audience of owners and operators, it's now, when the business is so terrific... it would really be the right time to invest in how do I deal with the intimidation of golf for novices, for kids, for women, and for people of color...
Topic: Media & Marketing
Recreational golf is in a drop-the-mic moment.
"More people playing more golf in more ways than ever in recorded history."
Topic: Media & Marketing
Golf is big business -- with a direct U.S. economic impact of almost $102 billion annually. NGF produced the most recent, and often-quoted U.S. Golf Economic Impact Study, and also conduct standard reports on golf's impact at the state level. These numbers are a part of many of our latest one-page state summaries that detail key supply and demand data at a more localized level -- now available to members.
Click here for more information on national and state-level golf impact reports
Golf has a direct economic impact of almost $102 billion annually. NGF’s team of researchers and consultants produced the most recent Economic Impact Study and have also conducted a growing number of in-depth, state-level reports -- research that is critical for communicating golf's profound and wide-ranging impact.
Greg Nathan sits down with Golf Inc. for an in-depth industry Q&A, discussing health metrics, growth opportunities, the sustainability of golf's resurgence, emerging technologies and more.
The past three years have seen record or near-record numbers of U.S. golfers traveling to play the game. What does that mean for the industry at large when it comes to the "travel window" effect?
Topic: Associations
If golf is supposed to be a relationship business, why are golfers greeted in pro shops and retail stores with generic transactional questions typically answerable with a single word?
When a tee time goes unfilled, a golf course doesn’t just lose the greens fee – it loses all the revenue accompaniments that would have come with it. It’s why we dove deeper into the concept of RevPOTT, or the estimated total revenue per occupied tee time at public golf facilities.
Golf continues to evolve. Those who’ve been around the game for a while know it changes rather glacially. 2024 continued a progressive and exciting era in our sport. The game’s traditions are still being honored. It’s ageless spirit and sense of community preserved. But the ways in which consumers are engaging with golf and consuming the game are growing and changing.
