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Summary of Beginner Golfers in the U.S. – 2026
Golf’s Growth Era – The Road to 50 Million Golfers
There was a time not so long ago when the question was “Why doesn’t golf grow?” Today, the industry is experiencing a resurgence that would have been difficult to predict.
Golf’s Total Reach in the U.S.
Unleashing the Potential of 120 Million Golf Consumers
The Perception Revolution
Topics: Business Management, Events & Tourism, Facility Services, Media & Marketing, Specialized Services, Technology & Innovation
Strategic Outlook for Golf’s Growth
Topics: Associations, Business Management, Course Operations, Design & Construction, Equipment & Gear, Events & Tourism, Facility Management, Facility Services, Off-course Facility, Retail, Technology & Innovation
Emotional Commitment Among Golfers
A New Yardstick of Success
Whether temporarily or otherwise, golf has captured the global zeitgeist. So, what are the notable differences when it comes to golfers in the current era? For one, the number of golfers who place themselves on the highest level of NGF’s ‘passion scale’ has grown nearly 20% since the pandemic.
Topics: Course Operations, Green-Grass Facility
Greg Goes Inside the Numbers in Golf Inc. Q&A
Greg Nathan sits down with Golf Inc. for an in-depth industry Q&A, discussing health metrics, growth opportunities, the sustainability of golf's resurgence, emerging technologies and more.
Topics: Business Management, Course Operations, Green-Grass Facility, Media & Marketing, Technology & Innovation
A Near Record-Setting Pace
When it comes to indicators of golf’s sustained play levels -- at least nationally -- consider this: all 26 peak-season months dating back to 2020 have seen rounds trend at least 10% higher than recent pre-Covid comparisons. And based on mid-year play data, it’s quite possible 2025 could hit record levels yet again.
The ‘Not Real’ Advantage
For decades, many short course operators have marketed themselves with a "championship-lite" promise to deliver all the hallmarks of the "real thing," but with the added benefits of speed and accessibility. While a sensible strategy for some, the pursuit of legitimacy through scaled-down emulation appears to have created a perception trap for many short courses.
Topic: Course Operations
