3-Minute Business Insights
Interest in golf among non-golfers is close to record levels, even as the number of on-course participants has jumped by 20% over the past six years (with an even bigger increase in engagement among off-course formats). While maintaining high levels of attraction is important, converting that interest into sustainable participation is critical for the game’s future.
The PopStroke concept is rooted in golf, with a growing portfolio of tech-enabled putting venues that blend golf with F&B and social experiences, but this modern golf entertainment version of mini golf isn't counted among NGF's off-course forms of participation. While PopStroke's owner acknowledges the platform exists adjacent to golf, he also sees its influence within the game's broader ecosystem.
There was a time not so long ago when the question was “Why doesn’t golf grow?” Today, the industry is experiencing a resurgence that would have been difficult to predict.
A New Yardstick of Success
Whether temporarily or otherwise, golf has captured the global zeitgeist. So, what are the notable differences when it comes to golfers in the current era? For one, the number of golfers who place themselves on the highest level of NGF’s ‘passion scale’ has grown nearly 20% since the pandemic.
Topics: Course Operations, Green-Grass Facility
Greg Nathan sits down with Golf Inc. for an in-depth industry Q&A, discussing health metrics, growth opportunities, the sustainability of golf's resurgence, emerging technologies and more.
