Close to 50 million Americans who don’t play golf say they’re “very interested” in playing on a golf course or at one of the newer off-course golf venues. Welcome2Golf (W2G) was created to provide a “nudge” that could activate this latent demand.

W2G is a consumer-facing website that demystifies golf and presents it in a way that hopes to make prospective golfers more comfortable with taking their first steps. It speaks in a friendly, enthusiastic voice designed to replace uncertainty with confidence.

Nine short chapters, each with a 2-to-3-minute video and a quick read, take newcomers from “Why Golf?” through equipment, apparel, lessons, and what to expect on the course. A standalone Tips section covers the practical things that on-course beginners need to know, from checking in at the golf shop to equipment needs and pace of play.

The level of awareness and interest in golf today is unprecedented and represents an opportunity for continued growth that we hope not to squander. Welcome2Golf is a one-of-a-kind activation tool NGF has developed and is placing in the hands of everyone in the golf business.

For golf instructors, Welcome2Golf can be a helpful pre-lesson resource. Students who’ve watched the chapters on equipment, the golf course, and expectations show up with the basics covered and in the right frame of mind.

Take a few minutes to explore Welcome2Golf, then help us spread the word. Share it with your employees, your vendors, your customers. If you personally know someone who is interested in golf, turn them on to Welcome2Golf.

If you’re a golf course operator, share it with your staff and your customers who likely know people who are part of the W2G target audience. Post it on your website and social channels and recommend it to anyone you think can help.

Let’s Go!