More than 21 million Americans who don’t play golf say they’re “very interested” in playing on a golf course, while another 28 million say they’re interested in one of the new off-course golf options. Welcome2Golf was created to provide the “nudge” that can activate this latent demand.

It’s a consumer-facing website that demystifies golf and presents it in a way that makes prospective golfers more comfortable with taking their first steps. It speaks in a friendly, motivating voice designed to replace uncertainty with confidence.

Nine short chapters, each with a 2-to-3-minute video and a quick read, take newcomers from “Why Golf?” through equipment, apparel, lessons, and what to expect on the course. A standalone Tips section covers the practical things that on-course beginners need to know, from checking in at the golf shop to equipment and pace of play.

Every interested non-golfer represents an opportunity for us to continue to grow the game. Welcome2Golf is a one-of-a-kind activation tool NGF is placing in the hands of everyone in the golf business.

For golf instructors, Welcome2Golf can be a helpful pre-lesson resource. Students who’ve watched the chapters on equipment, the golf course, and expectations show up with the basics covered and in the right frame of mind.

Take a few minutes to explore Welcome2Golf, then help us spread the word. Share it with your employees, your vendors, your customers. If you personally know someone who is interested in golf, turn them on to Welcome2Golf.

If you’re a golf course operator, share it with your staff and your customers who likely know people who are part of the W2G target audience. Post it on your website and social channels and recommend it to anyone you think can help us.

Let’s Go!