Troon Your Team Plus Our Team = Better Together Ad
ngf logo

Golf Ball Searches Follow Play Trend

The pattern for consumer internet searches of golf balls continues to follow the trend in play: ahead of 2019 but trailing 2020. It's an indication that the surge in equipment sales that began in May 2020 (when virus-related restrictions on golf operations began to lift) isn't letting up. As noted here, combined golf club and ball wholesale dollar sales were up 77% over last year and 35% over 2019. However, searches for golf balls -- the game's ultimate consumable -- saw an uncharacteristic surge in July and August of 2020 amid significant jumps in play nationwide. Consumer searches are typically an accurate predictor of behaviors, whether it's ...

READ THE FULL STORY

Author
National Golf Foundation
Form succesfully submited!
There was an error submitting the form, please try again or contact us
All fields are required

"*" indicates required fields

Name*


How can we help?

NGF Membership Concierge

"Moe"

×