Golf Ball Searches Follow Play Trend

The pattern for consumer internet searches of golf balls continues to follow the trend in play: ahead of 2019 but trailing 2020. It's an indication that the surge in equipment sales that began in May 2020 (when virus-related restrictions on golf operations began to lift) isn't letting up. As noted here, combined golf club and ball wholesale dollar sales were up 77% over last year and 35% over 2019. However, searches for golf balls -- the game's ultimate consumable -- saw an uncharacteristic surge in July and August of 2020 amid significant jumps in play nationwide. Consumer searches are typically an accurate predictor of behaviors, whether it's ...