Bad golf course experiences
Nearly half of Core golfers (8+ rounds annually) indicate they’ve had a notably bad customer service experience at the golf course. Almost all shared details of that negative experience, with approximately 2/3 actively advising other golfers to avoid the course altogether as a result. The findings, from NGF’s 2020 consumer research study, highlight the importance of consistently positive customer interactions. Poor service, even a single instance, can extend deep into a golfer’s social network or community.
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