Golf’s Reach and Online Search Popularity
Online search popularity can be a useful indicator when it comes to golf's reach -- with almost 1/3 of the U.S. population engaging with the game in some fashion -- and play. When analyzing the trend in Google searches for "golf" (backing out the Volkswagen car by the same name), the peak point each year has historically moved in relative tandem with NGF's survey-based measurements of golf participation.
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